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Welcome to MWSRA.

Show dates for 2023/24

December 5-7, 2023

January 17-18, 2024

We are a non-profit association whose purpose is to promote winter sports in the upper Midwest region by providing service and assistance to the winter sports industry, its representatives and dealers; and to facilitate dealers and winter sports representatives in their buying and selling efforts by sponsoring working markets.

The association covers the states of Illinois, Iowa, Upper Michigan, Minnesota, Missouri, Nebraska, North Dakota, South Dakota and Wisconsin.

MWSRA sponsors winter trade show(s) held at the Alliant Energy Center Exhibition Hall in Madison, Wisconsin.