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Welcome to MWSRA.

Show dates for fall 2024

November 18-20* | Saint Paul RiverCentre

December 3-5 | Alliant Energy Centre, Madison

*Our St Paul show will have extra days available for reps who need to schedule additional appointments. Not all will participate, so contact individual reps for their availability.

We are a non-profit association whose purpose is to promote winter sports in the upper Midwest region by providing service and assistance to the winter sports industry, its representatives and dealers; and to facilitate dealers and winter sports representatives in their buying and selling efforts by sponsoring working markets.

The association covers the states of Illinois, Iowa, Upper Michigan, Minnesota, Missouri, Nebraska, North Dakota, South Dakota and Wisconsin.

MWSRA sponsors winter trade shows held at in major markets within our territory, and this website is an invaluable resource to retailers looking to connect with the reps and brands they need to make their businesses thrive.