MWSRA is a non-profit organization functioning as a trade association for the purpose of promoting winter sports. It provides services and assistance to the winter sports industry, its representatives, and dealers. MWSRA aids stores and reps in their buying and selling efforts by sponsoring a trade show/trade shows each year.

MWSRA is governed by an elected Board of Directors:

President - Bruce Marsh
Vice President - Jeffrey Ludwigson
Secretary - Chip Camillo
Treasurer - William Ehmke
Julie Bailey Weeks
Chris Coleman
David Olson
Patrick Sipe
Peter Zeller

Executive Director - Holly Grignon